Free mobi Ü doc The Emperor of Wine The Rise of Robert M Parker Jr and the Reign of American Taste PS 9780060093693 ✓ Elin McCoy

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Free mobi Ü doc The Emperor of Wine The Rise of Robert M Parker Jr and the Reign of American Taste PS 9780060093693 ✓ Elin McCoy ¸ [Read] ➱ The Emperor of Wine The Rise of Robert M Parker Jr and the Reign of American Taste PS By ElHow reputations are made and how and why critics agree and disagree and she tracks the startling ways wines are judged promoted made and sold while painting a fascinating portrait of a modern day cultural colossus who revolutionized the way the world thinks about wine Pretty interesting to learn about Parker's background and his influence in the wine industry I'd say this one has a specific audience so not a general read As a wine enthusiast I liked it

ePub ↠ The Emperor of Wine The Rise of Robert M Parker Jr and the Reign of American Taste PS ô Elin McCoy

This is the story of how an American lawyer raised on Coca Cola caused a revolution in the way wines around the globe are made sold and talked aboutThe world's most influential wine critic Robert M Parker Jr has dominated the international wine community for the last In a conversation at a macro tasting the other day the rhetorical uestion was asked about why do so many punters just stick to the same often not particularly distinguished wine? The answer fairly jumped to my lips without stopping for reflection it seemed so obvious fear Wine is frightening to the uninitiated Even to the fairly initiated it can be pretty terrifying Prices that multiply exponentially things you need to know about how to smell it and taste it lest you get saddled with a corked bottle And yet its attractions once someone has the budget or knows the ropes are there for all to see What people want is someone who can help them overcome the initial hurdles When it comes to expensive wines this is even important That someone for many wine buyers at all levels is currently Robert Parker the rather controversial Emperor of the titleThis biography opens with Parker as a young law student who had practically never drunk wine before he was 21 going to visit his girlfriend when she was studying in France and being bowled over by the house wine at a cheap restaurant The start of a beautiful friendship indeed It turns out this young forthright burly American had a nose in a million and hadn't known it before That he also had an incredible memory made him a wine tasting machine who now than 40 years later has come to revolutionise the world of wine in a way that no one ever has beforeThe early 1980s saw a spreading of wine culture past its formerly tightly held class lines Wine knowledge was thus democratised home truths were uestioned and Parker telling it like it is arrived at just the right time Untainted by advertising or corporate ties but on the other hand deeply enthusiastic he was able to pass on the excitement of wine to this new audience In a few short years he became the main authority on wine but it didn't happen without a serious work ethic Parker worked extremely hard and created a perfect vessel for his straight shooting opinions the Wine Advocate What happened next is essentially the subtext of this book Parker won the Midas touch for himself the power to make and break wines a responsibility he had never really sought Add to this extraordinary situation the fact that he hates to be criticised in any shape way or form and you have a dramatic result a thin skinned Midas from the supposed bête noire the US of the country whose wines he so loves France forced to serve as the Emperor's thumb in those gladiatorial terroirs and doomed to have not just his brickbats or even faint praise efficiently converted into commercial death but his enthusiastic praise turned immediately into highly inflated prices precisely what he had wanted to avoid when he set out with his earnest criticisms of overpriced winesSome odd tense choices aside switching between past perfect and past simple and present tenses without it being very clear why this is a fairly engagingly written account by one of the few people who could write This way about Parker after having seen him at close uarters throughout his whole career And being American herself but decidedly not a fan of the kind of dogmatic sententiousness and self righteousness that can come from someone feeling their power not to have been sufficiently acknowledged she is able to sum up the pros and cons of Parker very well as well as providing a neat primer on certain aspects of winemaking and the wine business in general Indeed this serves as a pretty good overview of what has occurred since the 1970s and how the US with its large consumer base and a lightning rod like Parker has been able to exert so much influence on what the Old World does now with its wines

Elin McCoy ô The Emperor of Wine The Rise of Robert M Parker Jr and the Reign of American Taste PS eBook

The Emperor of Wine The Rise of Robert M Parker Jr and the Reign of American Taste PSUarter century embodying the triumph of American taste Using Parker's story as a springboard author Elin McCoy offers an authoritative and unparalleled insider's view of the eccentric personalities bitter feuds controversies and secrets of the wine world She explains While a comprehensive and even in some ways critical biography of Robert Parker this book could have been narratively driven in my opinion I learned much about wine and its rise in America I just wished that alongside that learning I had learned a bit about what others surrounding Parker thought of him including the author of the biography When the author's voice did come through I found the book compelling